Job Description

If you are a strategic thinker who loves digital marketing and wants to lead digital programs while delivering value to consumers, this role might be for you. Performance marketing is a critical acquisition channel and we're seeking an innovative, collaborative, data-driven Digital Marketing Communications Manager that understands the value of delivering outstanding customer experiences to manage our Autotrader/Kelley Blue Book performance marketing efforts. You'll collaborate with top-tier agencies, optimize paid search, display, and social media campaigns, and leverage emerging trends to stay ahead of the curve. You will partner across disciplines like MarTech, analytics and product, to help set and manage achieving those goals. You will closely collaborate with brand marketing, providing performance marketing insights while understanding how it fits within the full funnel. Your expertise will help shape our plans and maximize ROI. Successful candidates will be analytical while creative, well-spoken as well as email articulate, pro-active yet flexible, and possess the ability to manage and complete multiple projects within aggressive timeframes. What You'll Do Lead traffic acquisition planning for Autotrader/Kelley Blue Book (SEM, Display, programmatic, etc.) Partner with analytics, decision sciences, finance and product on traffic forecasting Monitor traffic and performance pacing to ensure marketing campaigns are achieving targets. Lead optimization efforts, alongside agency, to improve pacing and campaign efficiencies Alongside other marketing managers, this individual will need to ensure budget accuracy, flawless campaign execution, team communications, etc. Drive innovative traffic planning/strategies with agencies, analytics, finance, decision science, and marketing technology Drive innovative traffic acquisition strategies/tactics/POVs and contribute to thought leadership of partnering departments Closely partner with brand marketing on full funnel strategies Present campaign performance insights and recommendations to manager, peers and leadership Stay abreast of competitive trends and industry updates Maintain and manage budgets and billing with accuracy Partner with agencies, new publishers and vendors to drive traffic and value back to the brand Provide oversight and support on projects, department communications, monthly reporting, meeting organization, etc. Collaborate with other traffic acquisition managers on overall approach What's in It for You? Here's a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more. Check out all our benefits. Who You Are Minimum: Bachelor's degree in related discipline and 6 years of experience in Marketing, with a strong media background in digital: Paid Search, Display, Social. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field. Strong analytical and problem-solving skills Ability to manage and prioritize heavy workload and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary. Experience planning and overseeing a multi-million-dollar marketing budget. Strong written and verbal skills Experience managing advertising agencies and vendors, advertising agency experience a plus Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization Join the Cox family of businesses and make your mark today! USD 90,100.00 - 150,100.00 per year Compensation: Compensation includes a base salary of $90,100.00 - $150,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. #J-18808-Ljbffr MedStar Health

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