Job Description

About Us

Sam The Concrete Man is the North America's largest residential concrete company with over 100 franchise locations nationwide. Our mission is to provide world-class concrete services through our network of locally owned and operated franchises, empowered by our exceptional marketing and operational support.

Position Summary

We are seeking a strategic and hands-on Digital Marketing Manager to lead our paid advertising efforts focused on lead generation and brand awareness. This role oversees a small but growing team within the Marketing department and is responsible for developing, executing, and optimizing paid marketing strategies across Google Ads, Meta Ads, and other digital platforms. You will play a vital role in helping franchise owners grow their business through performance-driven marketing campaigns.

Key Responsibilities

• Paid Marketing Strategy & Execution
• Lead Generation
• Team Leadership
• Budget Management
• Performance Analytics
• Cross-Channel Collaboration
• Stakeholder Communication
• Continuous Improvement

Qualifications

• 5+ years of experience in digital marketing with a strong emphasis on paid advertising and lead generation
• High proficiency in Google Ads, Meta Ads Manager, and performance tracking tools like Google Analytics
• Experience managing a team is a strong plus
• Understanding of SEO best practices and how it supports paid strategies
• Excellent analytical, communication, and project management skills
• Hubspot experience is a plus
• Experience in multi-location or franchise marketing is a plus

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