Ecommerce Marketing Manager Job at Robert Half, Boca Raton, FL

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  • Robert Half
  • Boca Raton, FL

Job Description

We’re seeking a detail-oriented, design-driven e-commerce professional with proven expertise in Shopify . This role involves managing the primary Shopify website and supporting additional affiliated brand sites. The ideal candidate combines creative and analytical skills to deliver a seamless, visually refined, and high-performing digital presence across multiple platforms.

Key Responsibilities

  • Maintain and update Shopify websites, ensuring product listings, descriptions, images, and tags are accurate, optimized, and on-brand.
  • Manage product uploads, collections, and homepage updates aligned with seasonal campaigns and product launches.
  • Create and optimize visual assets (banners, graphics, layouts) to enhance customer experience across desktop and mobile.
  • Oversee marketplace integrations and listings on third-party platforms, ensuring consistency in product data, pricing, and imagery.
  • Monitor analytics (Shopify Analytics, GA4) to track engagement, conversion, and sales trends; recommend UX and merchandising improvements.
  • Optimize SEO for product titles, tags, and metadata to improve discoverability.
  • Support email marketing and CRM initiatives (e.g., Klaviyo or HubSpot) to drive engagement and brand storytelling.
  • Maintain an organized digital asset library for imagery and campaign materials.
  • Contribute to creative direction through copywriting and layout design aligned with brand voice and visual standards.

Qualifications

  • Experience managing third-party e-commerce platforms (Amazon Seller Central, etc.).
  • Strong understanding of SEO , digital merchandising, and product data optimization.
  • Familiarity with Shopify Analytics , Google Analytics 4 , or similar tools.
  • Proficiency with Adobe Creative Suite , Canva , or comparable design tools.
  • Excellent organizational skills and attention to detail; ability to manage multiple projects under tight timelines.
  • Strong written and verbal communication skills; thrives in a small, creative team environment.
  • Bachelor’s degree or equivalent experience in Marketing, Digital Design, E-Commerce, or related field.
  • Prior experience in luxury retail, lifestyle, or premium e-commerce preferred.

Job Tags

Seasonal work,

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