Job Description

Job Description

About the Role

We're seeking a dynamic Field Marketing Associate to serve as the vital link between our national marketing team and local market execution as a part of our Dialed In Gummies brand within the Sun Theory portfolio. This role is perfect for someone who thrives at the intersection of strategy and hands-on implementation, bringing national cannabis marketing initiatives to life at the dispensary level.

Primary Responsibilities

Event Management & Execution

• Own and execute all local market events, product launches, and industry events
• Coordinate event logistics from planning through post-event analysis including venue selection, vendor management, and material coordination
• Build and maintain relationships with dispensary partners to secure event opportunities
• Manage event budgets and track ROI for all local activations
• Serve as brand ambassador at events, delivering product knowledge and brand messaging

Sales Enablement & Support

• Partner with sales team to execute national marketing strategies at the local level
• Provide on-the-ground market intelligence and competitive insights to sales and marketing leadership
• Support sales team with customer presentations, co-marketing opportunities, and account-specific initiatives
• Coordinate sample distribution and promotional material delivery to accounts
• Assist in achieving market penetration and sales goals through marketing support

Dispensary Merchandising & Brand Presence

• Conduct regular dispensary visits to ensure brand standards and merchandising compliance
• Install and maintain POS materials, displays, and promotional signage across assigned accounts
• Audit product placement, inventory levels, and competitive shelf presence
• Build relationships with dispensary managers and budtenders to maximize brand advocacy
• Document merchandising through photos and maintain account visit records
• Identify and resolve merchandising gaps or opportunities

Qualifications

Required:

• 1-2 years of field marketing, brand activation, or retail marketing experience
• Experience in the cannabis industry or highly regulated consumer goods sector strongly preferred
• Proven track record of managing multiple accounts and projects simultaneously
• Strong understanding of retail marketing, merchandising, and promotional strategies
• Excellent communication and presentation skills with ability to influence at all organizational levels
• Valid driver's license and ability to travel regularly within assigned territory (up to 50%)
• Must be 21+ and able to pass background check per state cannabis regulations

Preferred:

• Existing relationships within local cannabis retail community
• Experience with event production and management
• Proficiency in CRM systems, project management tools, and Microsoft Office/Google Suite
• Budget management experience
• Knowledge of state-specific cannabis marketing regulations
• Bilingual capabilities a plus in certain markets

Skills & Competencies

• Strategic thinking with tactical execution abilities
• Relationship builder with strong interpersonal skills
• Self-motivated and comfortable working independently
• Creative problem-solver with adaptability in fast-paced environments
• Detail-oriented with strong organizational and time management skills
• Collaborative team player with cross-functional experience
• Passionate about cannabis industry and culture

What We Offer

• Competitive salary commensurate with experience
• Comprehensive benefits package including health, dental, and vision insurance
• Generous PTO and company holidays
• Product allowance and employee discounts
• Professional development opportunities
• Dynamic, collaborative work environment in a rapidly growing industry

Physical Requirements

• Ability to lift and transport marketing materials up to 25 lbs
• Frequent local travel required
• Attendance at evening and weekend events as needed
• Extended periods of standing during events and dispensary visits

Sun Theory is an equal opportunity employer committed to building a diverse and inclusive workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.

This position requires compliance with all applicable state and local cannabis regulations. Employment is contingent upon successful completion of background check and compliance verification.

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