Social Media Content Creator Job at Riley Smith Group, Miami, FL

U1Q1UzB4alhsaTVJdTRqb0MwTkNhOUN2WkE9PQ==
  • Riley Smith Group
  • Miami, FL

Job Description

Full-time, In-Office — Coconut Grove, Miami

*YOU MUST BE LIVING IN MIAMI, FL IN ORDER TO APPLY*

ROLE DESCRIPTION

Riley Smith Group, a top-producing real estate team based in Coconut Grove, is seeking a Social Media Content Lead to own and execute our organic social media presence at a high level.

This is not a vibes-only creative role.

This role is for someone who can create consistently, ship fast, track performance, and improve week over week ; while owning the full content lifecycle from idea to execution to optimization. This is a hands-on, in-office creation role; most days involve shooting, editing, and collaborating onsite with the team.

You will be responsible for producing high-performing short-form content, managing priority platforms, engaging our audience, and driving inbound interest and conversations through organic social — in close partnership with our sales and marketing teams.

If you are equal parts creator and operator , this role is for you.

Primary Platforms: Instagram, TikTok, YouTube

Secondary / Distribution: Facebook, LinkedIn, Google Business

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
  • Consistent posting cadence established across priority platforms
  • Clear content pillars defined and executed weekly
  • Engagement rate trending upward month over month
  • 2–3 repeatable content formats identified that drive saves, shares, DMs, or inquiries
  • Content calendar fully owned and executed without reminders
  • Weekly performance insights shared proactively with the marketing team

This role is accountable for outcomes, not just output.

KEY RESPONSIBILITIES

High-Performance Content Creation

  • Film and edit short-form video content for Reels, TikTok, and Shorts
  • Capture real-time content at listings, events, office moments, and around Miami
  • Edit using CapCut Pro, Descript, or similar tools
  • Create branded carousels, reel covers, and visual assets in Canva
  • Write strong hooks, scripts, and visual concepts designed to stop the scroll
  • Contribute to long-form content development and repurposing when needed
  • Shoot primarily on iPhone, with access to professional equipment as appropriate

Captions, Hooks & Messaging

  • Own caption performance across all platforms
  • Write compelling, platform-specific copy that drives engagement and conversation
  • Maintain consistent brand voice while optimizing based on analytics
  • Test, iterate, and improve messaging continuously

Platform Ownership & Community Engagement

  • Own posting, scheduling, and content calendar execution
  • Actively engage with comments, DMs, followers, past clients, and Miami locals
  • Spark conversations and identify warm inbound opportunities through organic content
  • Maintain a positive, on-brand presence across all platforms

Performance, Analytics & Optimization

  • Track weekly performance across platforms
  • Monitor engagement, retention, saves, shares, and inbound signals
  • Identify what’s working, what’s not, and why
  • Present insights and recommendations proactively
  • Optimize content based on real performance, not guesses

Execution, Speed & AI Integration

  • Use AI tools (ChatGPT, Perplexity, etc.) to improve speed, ideation, scripting, and iteration
  • Turn real-time moments into content quickly
  • Manage multiple formats and deadlines without hand-holding
  • Ship polished work consistently in a fast-paced environment

WHO YOU ARE

  • A disciplined creator who values consistency over perfection
  • A strong storyteller with a sharp eye for hooks and pacing
  • Comfortable being on-camera and behind the camera
  • Organized, proactive, and execution-focused
  • Data-aware — you care how content actually performs
  • Comfortable moving fast in a real estate / media environment
  • Someone who understands how organic content builds trust, influence, and inbound demand

REQUIREMENTS

  • 3+ years of hands-on content creation and social media management experience , preferably in a fast-paced brand, media, or creator-led environment
  • Proven experience filming and editing short-form video
  • Strong caption writing and storytelling skills
  • Advanced Canva proficiency
  • Experience managing content calendars and posting schedules
  • Solid understanding of analytics, engagement metrics, and retention
  • Comfortable using tools like CapCut Pro, Descript, or similar
  • Strong communication and community engagement skills

BONUS (NOT REQUIRED, BUT A PLUS)

  • Real estate or lifestyle brand experience
  • Long-form content experience (shooting, scripting, or editing)
  • Experience with professional camera equipment
  • Familiarity with Monday.com, Hubspot, or similar platforms

COMPENSATION & GROWTH

  • Competitive salary based on experience
  • Growth path into a senior or lead media position as the department scales
  • Access to professional equipment, in-house studio, and AI tools
  • Industry events, conferences, and summits
  • Structured PTO

RECURRING MUST-ATTEND RSG EVENTS:

  • Coconut Grove Real Estate Talks (Local; Bi-annual)
  • RSG Happy Hours (Select events throughout the year; Local; Recurring)
  • RSG Team Meetings (Select events throughout the year; Local; Recurring)
  • Tom Ferry Success Summit (Anaheim, California; Annual)

TO APPLY:

Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered. Portfolio MUST include short-form video examples you personally filmed and edited.

Job Tags

Full time, Work at office, Local area,

Similar Jobs

Oak View Group

Customer Service Representative | Part-Time | Centene Community Ice Center Job at Oak View Group

 ...there is no application deadline. About the Venue Located in the heart of the Maryland Park Lake District in Maryland Heights, Centene Community Ice Center and Saint Louis Music Park is an $83 million project funded through a public-private partnership with support... 

Fiserv

Risk & Controls - Senior Professional Job at Fiserv

 ...Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions... 

M.C. Dean, Inc.

Corporate Travel Agent - South Hill, VA Job at M.C. Dean, Inc.

 ...Join to apply for the Corporate Travel Agent - South Hill, VA role at M.C. Dean, Inc. Continue with Google Continue with Google 5 months ago Be among the first 25 applicants Join to apply for the Corporate Travel Agent - South Hill, VA role at M.C. Dean... 

T3W Business Solutions, Inc.

Sr. Data Scientist Job at T3W Business Solutions, Inc.

 ...our clients develop strategies to optimize their use of space and resources resulting in maximum benefits; we also deliver quality data and analysis to support our clients daily facility operations, planning, and compliance programs. We are looking for a Sr. Data Scientist... 

Curaleaf Holdings, Inc.

Corporate Counsel , Labor & Employment Chicago, IL (Chicago) Job at Curaleaf Holdings, Inc.

 ...medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, youll have the opportunity...